The Guide to Interview Analysis

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Want to learn more about interview analysis? Read this guide to understand interview analysis, the various methods, its purpose, and how to effectively conduct it in qualitative research.
  1. What is Interview Analysis?
  2. Advantages of Interviews in Research
  3. Disadvantages of Interviews in Research
  4. Ethical Considerations in Interviews
  5. Preparing a Research Interview
  6. Recruitment & Sampling for Research Interviews
  7. Interview Design
  8. How to Formulate Interview Questions
  9. Rapport in Interviews
  10. Social Desirability Bias
  11. Interviewer Effect
  12. Types of Research Interviews
  13. Face-to-Face Interviews
  14. Focus Group Interviews
  15. Email Interviews
  16. Telephone Interviews
  17. Stimulated Recall Interviews
    1. Introduction
    2. Conducting stimulated recall interviews
    3. Stimuli and interview strategies
    4. Analyzing stimulated recall data
    5. Time importance in stimulated recall
    6. Limitations in stimulated recall interviews
    7. Ethical Considerations
    8. Conclusion
  18. Interviews vs. Surveys
  19. Interviews vs Questionnaires
  20. Interviews and Interrogations
  21. How to Transcribe Interviews?
  22. Verbatim Transcription
  23. Clean Interview Transcriptions
  24. Manual Interview Transcription
  25. Automated Interview Transcription
  26. Analyzing Interviews
  27. Coding Interviews
  28. Reporting & Presenting Interview Findings

What is a Stimulated Recall Interview?

Stimulated recall interviews are a valuable data collection method in qualitative methods, designed to capture participants’ reflections on specific events or processes, often by using video or other stimuli to prompt recall. This method is widely utilized in educational research, language learning, and clinical settings due to its effectiveness in gathering relevant data about cognitive processes and decision-making.

Choosing the right stimuli is crucial to the success of stimulated recall interviews these can include video recordings, audio files, written documents or photos.

Introduction

The empirical evidence supporting stimulated recall as a research technique in qualitative research is grounded in its ability to provide insights into the subjective and objective aspects of participants' experiences. When participants are shown video recordings or charts of their previous actions, they can explain their decision-making processes and reasoning. In educational settings, stimulated recall is often employed to assess learning processes, track student progress, and analyze the effectiveness of structured teaching methods. The potential to gather rich data on learning environments, such as online learning and traditional classroom settings, highlights the adaptability of this research method.

The theoretical foundation of stimulated recall lies in John Dewey's (1933) concept of reflective thinking and Mayer’s (2005) Cognitive Theory of Multimedia Learning (CTML). Dewey’s work on reflective practice emphasizes the importance of reflection for deeper learning and understanding. In stimulated recall, this reflection is triggered by reviewing past experiences, often captured through video or chart records.

CTML, on the other hand, supports the use of multimedia, such as video-stimulated recall, to engage multiple cognitive processes during the learning experience. Stimulated recall taps into what researchers refer to as the retro-cue effect, which allows participants to access specific memories better when provided with relevant cues, such as charts or video recordings of specific events.

In clinical settings, this method is particularly beneficial for assessing clinical decision-making and physician office management decisions. The use of chart audits and chart-stimulated recall worksheets helps clinicians review patient charts to reflect on their management choices, analyze their clinical reasoning, and identify areas for improvement. These research methods are essential in understanding decision-making processes in healthcare and improving clinical competence.

Conducting stimulated recall interviews

The process of conducting stimulated recall interviews in qualitative research involves several key steps to ensure the collection of valuable and relevant data. First, the researcher must determine the stimuli that will be used to prompt recall. Stimuli can range from video recordings of the participant’s actions to patient charts, or even a combination of both.

In chart-stimulated recall, patient charts are often reviewed by healthcare professionals to reflect on their clinical decision-making and management decisions. In educational research, video recordings of classroom interactions or online learning environments can serve as stimuli to help students and educators reflect on teaching and learning processes. The stimuli must be carefully selected to align with the research questions being addressed.

Once the stimuli have been chosen, the interview process can begin. During the interview, participants are asked open-ended questions to elicit detailed explanations of their thoughts and actions during the event in question. The aim is to encourage participants to reflect on their decisions, explain their reasoning, and offer insights into their learning processes or clinical competence.

Researchers often use qualitative interviewing techniques to guide participants through the recall process. Asking general questions to start the conversation and then gradually focusing on more specific aspects of the event helps ensure that participants are comfortable and reflective. Follow-up questions are crucial for gathering greater detail about the cognitive processes involved in decision-making.

In stimulated recall interviews, the stimuli can be photos, videos, charts, or a combination of both. Photo by Rodolfo Clix.

Stimuli and interview strategies

Choosing the right stimuli is crucial to the success of stimulated recall interviews. The stimuli must be relevant to the studied event to elicit accurate and detailed reflections. Common stimuli include video recordings, audio files, and written documents like patient charts. For example, in educational research, teachers may watch video recordings of their classroom lessons, reflecting on teaching strategies, student interactions, and engagement levels.

In second language acquisition research, audio-stimulated recall is often used to help participants recall language-related cognitive strategies. By listening to recordings of their language use, participants can reflect on how they navigated vocabulary selection, grammar, and communication during conversations. This technique enables researchers to gain insight into the internal processes guiding language learners’ decisions.

The interview structure is equally important. The researcher must present stimuli in a way that encourages the participant to reflect deeply without feeling overwhelmed. For example, in video-stimulated recall, the participant can be asked to pause at certain moments to discuss their thoughts at that particular time. The goal is to create a reflective space where the participant can fully engage with the material and provide detailed insights into their cognitive processes.

Analyzing stimulated recall data

After data collection, researchers apply qualitative analysis methods to identify themes, patterns, and insights. Thematic analysis is one of the most common methods used to analyze data from stimulated recall interviews. Researchers can group similar responses and identify overarching themes across interviews by coding the data. For instance, in education, thematic analysis might reveal common strategies teachers use to engage students or manage classroom dynamics. In healthcare, researchers might identify themes related to clinical decision-making, patient communication, or treatment strategies.

Qualitative analysis software such as ATLAS.ti can assist with data management and analysis. These tools allow researchers to organize large datasets, search for specific themes, and generate visual representations of the data, such as word clouds or frequency charts. The software simplifies the coding and analysis process.

Coding is an essential step in the analysis of stimulated recall data. Whether through manual or automated techniques, researchers can identify patterns, themes, or recurring ideas within the data that are relevant to answering their research question. The coding process helps organize the qualitative data so that the researcher can draw meaningful conclusions about the research topic.

In video-stimulated recall, coding can also involve analyzing body language and non-verbal cues, adding another layer of depth to the analysis and findings. In clinical settings, coding may focus on specific clinical decisions or management processes, while in educational research, coding might look at teaching techniques or student engagement.

Time importance in stimulated recall

Time is a critical factor in stimulated recall interviews. The time lapse between the event and the recall interview can affect participants' recollections. While immediate recall may provide more detailed and accurate information, delayed recall can sometimes offer deeper reflections as participants have had more time to process their experiences. Researchers must strike a balance between capturing detailed data and allowing participants enough time for reflection.

Time is also relevant when considering the length of the interview. Stimulated recall interviews can be time-consuming, especially when reviewing video recordings or patient charts. Participants may require breaks or additional sessions to ensure the quality of the data collected.

Limitations in stimulated recall interviews

One of the primary limitations of stimulated recall interviews is recall bias, where participants may not accurately remember the event or reconstruct their memories based on what they think should have happened.

Another limitation is the resource-intensive nature of the method. Collecting and analyzing video or audio recordings can be time-consuming and expensive, particularly in studies involving large numbers of participants. The process of selecting appropriate stimuli, conducting detailed interviews, and coding the data requires significant time and effort.

Some participants may also feel uncomfortable reviewing their actions, particularly in sensitive situations. For example, healthcare professionals may feel uneasy reflecting on clinical decisions that had significant outcomes for their patients. Researchers must be aware of these potential emotional responses and ensure that participants are supported throughout the process.

Ethical considerations

Ethical considerations are crucial when conducting stimulated recall interviews, particularly when dealing with personal or sensitive data. Researchers must obtain informed consent from all participants before recording their actions or reviewing their data. Participants should be fully informed about the study’s purpose, the use of their data, and any potential risks associated with their involvement.

In healthcare settings, patient confidentiality is a primary concern. When using chart-stimulated recall or video-recorded consultations, researchers must ensure that patient information is anonymized to protect their privacy. In educational research, video recordings of classroom interactions should be handled with care to respect the privacy of both teachers and students.

Additionally, reviewing one’s actions—especially in clinical or high-stakes environments—can evoke discomfort or anxiety. Researchers should approach the interview process with sensitivity and provide emotional support to participants as needed.

Conclusion

Stimulated recall interviews offer a powerful method for exploring participants’ cognitive processes, decision-making strategies, and reflective practices. This technique is widely used in fields like education, second language acquisition, and healthcare to provide rich, qualitative data on how individuals approach complex tasks and situations.

While the method has limitations, such as recall bias and its resource-intensive nature, it remains a valuable tool among research methods for understanding human behavior. Researchers who carefully select appropriate stimuli, conduct thoughtful interviews, and analyze data rigorously can uncover valuable insights into the decision-making processes of their participants.