Get deeper insights with better focus group data analysis
Analyze all sorts of focus group data, from simple text transcripts to video recordings for a more detailed picture. Besides smart auto coding and real-time team collaboration, ATLAS.ti provides you with a wide range of intuitive research tools for faster results.
Figure out the "why" behind your participant's motivations
Understand the behaviors and emotions that are driving your focus group participants. With ATLAS.ti, you can transform your raw data and turn it into qualitative insights you can learn from. Easily determine user intent in the same spot you're deciphering your overall focus group data.
Visualize your research findings like never before
We make it simple to present your analysis results with meaningful charts, networks, and diagrams. Instead of figuring out how to communicate the insights you just unlocked, we enable you to leverage easy-to-use visualizations that support your goals.
