The Ultimate Guide to Qualitative Research - Part 2: Handling Qualitative Data

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Get hands-on guidance for working with qualitative data: discover how to transcribe, organize, code, and analyze.
Jörg Hecker
Former CEO of ATLAS.ti
Neringa Kalpokas
Director, Training & Partnership Development
  1. Handling qualitative data
  2. Transcripts
  3. Field notes
  4. Memos
  5. Survey data and responses
  6. Visual and audio data
  7. Data organization
  8. Data coding
  9. Coding frame
  10. Auto and smart coding
  11. Organizing codes
  12. Qualitative data analysis
  13. Content analysis
  14. Thematic analysis
  15. Narrative research
  16. Phenomenological research
  17. Discourse analysis
  18. Grounded theory
  19. Deductive reasoning
  20. Inductive reasoning
  21. Inductive vs. deductive reasoning
  22. Qualitative data interpretation
  23. Qualitative data analysis software
  24. How to cite "The Ultimate Guide to Qualitative Research - Part 2"
  25. Thematic analysis vs. content analysis
    1. Introduction

Thematic analysis vs. content analysis

Having explored content analysis and thematic analysis in-depth, you might have questions about how the two data analysis approaches differ. Both content analysis and thematic analysis share similarities in terms of the data analysis process, but there are key differences, particularly depending on your objectives to analyze qualitative data.

For a full examination into the differences between these two approaches, visit our comparison article in our Guide to Thematic Analysis.