The ATLAS.ti Reseller Guide

Please read the information in this guide carefully, it contains important instructions and explanations as well as the answers to many frequently asked questions. We recommend that you print it out and use it as your primary source of reference.

  1. Sales Support – Who is Your Sales Partner
  2. Prices and Ordering
  3. Sales Tracking and Management
  4. Leased Licenses / License Subscriptions
  5. Discounted Licenses
  6. Special Products
  7. Presentation Guidelines
  8. Reseller Discount
  9. Support
  10. Additional Information
  11. Important Points To Remember

Sales Support – Who is Your Sales Partner

Please remember that your purchase is NOT from ATLAS.ti GmbH but always from our sales partner cleverbridge Inc. Please direct all all questions re. your order, delivery, payment, as well as lost passwords, user names, etc. to cleverbridge directly. ONLY THEY ARE ABLE TO HELP YOU WITH THIS KIND OF ISSUES, not the ATLAS.ti Support Team!

Prices and Ordering


ATLAS.ti prices are published on our web site. Please always go to the Online Shop for current prices and to place orders. Note that you will not need “part numbers” etc. to do so, simply use the interactive order form.

To present a price to a customer, please download an official price quote from our online store. This guarantees the given price for a certain period of time. ATLAS.ti GmbH reserves the right to make adjustments to license prices in the online store (but prices in valid price quotes will not be modified).

To generate a price quote:

  1. Select your desired product from the shop.
  2. In the Shopping Cart, click “Request Price Quote”.
  3. Complete the form.
  4. The written quote will be available right away for download as a .pdf document. It will also be sent to via email. The written quote is good for 60 days.


To place an order, go to our Online Shop. Proceed as follows:

  • Select the desired product

  • Click "order now"

  • In the "Shopping Cart" verify the correct product selection, go back and correct, if necessary

  • Click "Proceed to Checkout"

  • Click "Partner Login"

  • Log in, using your user name and password given/selected at the time of application (If not sure, please contact cleverbridge Inc. ; only they can help with your password/login information)

  • In the "Licensee Address" field, enter the information of the person to whom this product is to be licensed. NEVER enter your own contact data!

  • You are now shown your selected products at a discounted price. Complete your order by selecting your preferred type of payment.

Please note that we do NOT automatically accept purchase orders from reseller; purchase orders can be requested individually from us and are approved only on a case-by-case basis.

Resellers can make payment by credit card, check, bank transfer, and several other forms of payment as indicated in the shop. Purchase orders are possible if we have OK'ed them beforehand. In this case, payment must be made within 30 days after placement of the order.

Orders By Phone Or Fax: If you prefer to order by phone or fax, please contact cleverbridge directly. We strongly recommend that you first generate a written quote for your order see here. The quote automatically contains all required information, such as product ID, VAT, S/H etc.

Please remember that all ORDER-related inquiries (orders, follow-ups, "where is my order" etc.) can only be answered by cleverbridge .

The ATLAS.ti support team will NOT be able to help you with any such questions.

Sales Tracking and Management

Visit our dedicated portal to effortlessly track your entire sales history. This user-friendly platform enables you to quickly locate reference numbers and subscription IDs for all your transactions. Manage your sales with ease and efficiency – all in one convenient place! Please remember, to purchase any products, you need to go to our online store, select your product(s), and log in with your reseller credentials. You can then keep track of all your past sales in our dedicated reseller portal.

Leased Licenses / License Subscriptions

ATLAS.ti licenses are available as subscriptions only, i.e. based on a lease model. All license always INCLUDE full online support as well as regular updates (= service packs). They also include free upgrades to the next major release during the subscription period.

We no longer sell perpetual licenses of any kind.

As a reseller, you need to know and be aware of several important facts about subscription licenses. Please read the following information carefully.

As a reseller, we extend the right to "sublease" ATLAS.ti leased licenses to you. By placing an order for such a li cense, you expressly agree to abide by the terms and conditions given below.

By selling a leased license (subscription) to a customer, you enter into the following obligations:

  • You must designate one (and only one) contact person responsible for all aspects of ordering, billing, and communication in regard to leased license purchases.

  • You must forward a copy of the ATLAS.ti "Conditions of Use" to the end user along with the product. These terms are binding to the end user and must be accepted before the product is used.

  • You enter into a legal agreement with our sales partner (cleverbridge AG), NOT with ATLAS.ti GmbH. cleverbridge handles all our orders on our behalf and is our exclusive distributor.

  • When you order a lease product, cleverbridge will be the contractual partner for this transaction. cleverbridge will bill YOU, not your customer, for the annual fee.

  • It is therefore in your own interest (and your own responsibility) to bill your customer in a timely manner.

  • Billing cycle: Our leased licenses are billable annually, i.e. once per year (unless a different lease period is stated). You are strongly advised to adjust your own billing cycle vis-a-vis your customer accordingly, i.e. you should use the same billing cycle.

  • You will be billed at your normal reseller discount. Exception: For campus licenses, we grant a fixed 10% discount for all subsequent billings after the initial purchase (for which a higher discount may apply).

  • Cancellation: Our product lease is automatically renewed at stated intervals and must be actively cancelled. i.e. does not expire on its own. We require six weeks prior notice to cancellation of a product lease. As a reseller, we advise you to contact your customer well in advance of the next billing in order to avoid "getting stuck" with the bill.

  • Lease Termination: A license lease is officially considered terminated when your cancellation notification has been received by cleverbridge within the stipulated time-frame-six weeks prior to the next billing date. Your cancellation notification must contain the license key of the license in question. NOTE: Your subscription is considered active as long as these conditions are not met, and you are billed accordingly, even if your customer has properly cancelled the subscription with you.

  • Terms and Conditions: The Terms and Conditions of ATLAS.ti are binding. You are not allowed to create your own set of terms. The terms and conditions given here AMEND our regular terms and conditions.

Discounted Licenses

Educational Licenses

ATLAS.ti makes available discounted EDUCATIONAL licenses. These licenses may only and exclusively be sold to accredited educational institutions (as defined in our Terms and Conditions) and their staff and students.

As a reseller, it is your responsibility to ensure that a customer meets the requirements of an officially accredited educational institution as stated in the ATLAS.ti Educational Terms and Conditions, and must inform the customer of the conditions under which the discounted license was granted.

We reserve the right to request official written proof of educational status in each case where an educational license has been sold. The reseller may be charged for the difference between the discounted and the full price in each case where such proof cannot be produced and the customer was not explicitly made aware of the conditions under which the discounted license was granted.

Non-Commercial Licenses

Non-profit organizations or other organization seeking special discounts are NOT eligible for educational licenses but may qualify for non-commercial (also called government) licenses.

Government agencies and supra-national institutions (such as EU, UN, etc.) can obtain government/non-commercial licenses.

A non-profit organization wishing to be considered for a special discount beyond that will need to contact ATLAS.ti to request and discuss such a discount. Resellers are not at liberty to determine which organization deserves a discount or to promise such discounts.

Discount Coupons

As a reseller, you have a discount automatically included when you log in to the ATLAS.ti online store. Your reseller discount cannot be combined with any other discounts (such as discount coupons offered in seasonal sales by ATLAS.ti GmbH). You can always request that ATLAS.ti raises your reseller discount, and ATLAS.ti will consider your request based on your sales volumes.

Special Products

We currently exclude certain types of licenses from sale by resellers:

  • Student licenses

Please do not accept orders for student licenses. They are available exclusively via the ATLAS.ti web site and must be applied for by the customer directly.

  • Campus Licenses

The reseller discount for Campus Licenses is limited to a maximum of 10% for all resellers (even if your default discount is higher). The reason is that we handle all the administrative activities and support which is considerably higher than with other licenses.

Presentation Guidelines

Proper representation of our product and our corporate design is very important, and we expect our resellers to follow some basic guidelines in this regard.

Spelling Conventions

Please note that the correct (and ONLY authorized) spelling of our trademarked product name is "ATLAS.ti," not Atlas.ti, Atlast.ti, Atlas/ti, or any similar derivations. Please review your product texts and change the spelling accordingly. Misspelling the name of a product that you represent reflects poorly on our and your company!


Please make sure the ATLAS.ti logo image does not appear stretched or distorted (e.g., by non-matching size values in the HTML code)., i.e. that is presents a clean and crisp appearance. Please use either one of the files we have available for you, or let us know what specific size you need (simply changing the dimensions of a bitmap image usually does not yield a satisfactory result).


If you use screenshots or other images from our web site, please make sure that the images on your page actually work, i.e. that the links are correct. Empty missing images create a negative impression and are to be avoided. When you link directly to images on our site, use the correct path (see below). - If you create your own screenshots, make sure you use only the very latest available program version only, and update regularly.

Links and Paths is the official and ONLY path to our web site. Do NOT use "" or any other domain or subdomain as they will not work for links to inline resources.

Information Structure

We place great importance on clear, concise organization of the information presented on each page. Usability, and in particular an easy-to-read text flow, is very important to us, as it partially represents the principles inherent in our software. In other words: since one main use of ATLAS.ti is for organizing, structuring, and gaining easy access to bulk information, we make every effort to present our own information as usable and user-friendly as possible. We ask that you do likewise, i.e. try to optimize as much as possible the text passages that you use, both stylistically as well as visually. Using headings, different font-sizes, and otherwise differentiating the various layout sections of that page would already make a difference and create a better impression on the customer.

Updating and Product Portfolio

Please keep all content on your ATLAS.ti product page(s) current at all times. Always refer to the ATLAS.ti Reseller Guide and to our web site to be informed about the available product portfolio. Do not list products not available to you on your ATLAS.ti product pages.

Reseller Discount

Our standard reseller discount is 20%. It applies to most licenses and our premium training. We will be happy to offer you a higher discount over time but this can solely and exclusively be based on actual sales volume.

Reseller discount on campus licenses is always 10% for the nominal duration of the license.


We hope this information will prove useful to you. Should questions arise nonetheless, please feel free to contact us via the address [email protected] -- and ONLY via this address.

We will gladly assist you in all technical as well as product and license-related matters.

Remember, though, that all ORDER-related questions should be directed exclusively to cleverbridge - only they can help you with this type of questions as well as with your login data/password.

We are looking forward to a long and productive relationship with you as a reseller of ATLAS.ti and wish you success and good luck in all your efforts and endeavors!

Important Points To Remember

  • We specifically would like to highlight once again the following most important items from our Terms and Conditions for Resellers and from this handbook:

  • ALWAYS enter the end-user's contact data as the licensee address during the ordering process exclusively. Under no circumstances should you enter yourself or your own contact data as the licensee!

  • Student licenses cannot be sold by resellers under any circumstances.

  • General information and a FAQ for resellers is available here. - For questions and support, contact [email protected]

  • Always contact cleverbridge for issues with your payment, delivery, or log in/password.

  • Do not contact our Support for "part numbers" or quotes on standard products. For pricing information and to place an order, always go to the online shop.