IQRN Webinar Series - Videography for Consumer Research: Past, Present and Future

This webinar aims to provide directions for consumer researchers strategizing videography for unpacking consumption-related inquiries. The webinar will examine a selection of films covering the history of videography in consumer research. The webinar will present the role of videography in communicating theories emphasizing content, composition, and technique. The webinar will also cover topics on media literacy, participatory filmmaking strategies, storytelling techniques, and the future of videography in consumer research.