Interview with Dr. Ajay Gupta, Expert in Organizational Psychology Across Disciplines and Sectors

August 31, 2019

Thank you for your time today, Dr. Ajay Gupta! Can you please tell our readers about yourself?

I am Dr. Ajay Gupta, Associate Professor and Erasmus Mundus Fellow at VESIM Business School, affiliated to Mumbai University in India. I am a Professional ATLAS.ti Senior Trainer and Consultant. My research areas are organizational psychology across disciplines and sectors. My research topics are related to but not limited to employees’ morale, management practices, workplace politics, organizational trust, business ethics, leadership, and strategic management etc.

I teach phenomenological, ethno-phenomenological, narrative, case studies, thematic and grounded theory approach in qualitative research methodology and analysis. I generally analyze qualitative data related to semi-structured in depth interviews, focused group discussion, observations, field notes, interactions, experiences, photos, videos, audios etc.

What kind of work do you do?

I work in VESIM Business School, affiliated to Mumbai University in India. We have research cell where PhD scholars are enrolled and pursue their course. Our research team is mainly inclined towards the quantitative approach, but there is a willingness to learn about qualitative research. Their preference is now changing towards qualitative research.

I have worked on primary data of semi-structured in-depth audio-recorded interviews along with field notes. I have also worked on Twitter data to understand the societal sentiments based on narratives given by various people across the global on the specific phenomenon.

How do you use ATLAS.ti?

I create research projects in ATLAS.ti for various research topics. At present there are multiple research project in my ATLAS.ti library. This is perhaps the better option once the researcher has decided to engage in any research topic. Then I create various document groups and keep the relevant data in the document groups. This includes research papers, primary data, field notes, observations, images and video clippings etc. I started working on ATLAS.ti during my PhD work at Tata Institute of Social Sciences, Mumbai where ATLAS.ti usage was emphasized. As a result, I analyzed my PhD data using ATLAS.ti 5 which was much appreciated and in fact available on Google platform.

I suggest that researchers and readers use ATLAS.ti in their research provided they work on qualitative data and mixed methods approach. ATLAS.ti is the most advanced qualitative assessment tool with advanced features. ATLAS.ti is useful in any areas of research where human interaction plays role. Textual data may have limitations in finding the truth and realties in qualitative research. There are many non-verbal communications and researchers’ observation that provide many informative clues to the research. ATLAS.ti is equipped to manage such features that are absolutely essential to bring the research to life.

Do you have any tips or advice for our readers?

People have different inclinations towards research. And both approaches i.e. quantitative and qualitative have their own boundaries. However, they are not exclusive to each other. The nature and characteristics of qualitative and quantitative are different, but when used together, they have the potential to generate wonderful results.

Nevertheless, qualitative research is much more rigorous in nature and helps facilitate insightful understanding of a concept, which is often misunderstood. I think, researchers should focus more on qualitative research because they learn more about people, culture, environment, and contextual factors etc. We agree that it depends on the research topic and focus of the research. At last, I can say from my experience that qualitative research is rigorous, enhances learning and provides authentic results.

Thank you, Dr. Ajay Gupta!


You can contact Dr. Ajay Gupta by writing to [email protected]

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