‘ATLAS.ti in the Classroom Award’ announces two winners
We have two winners of our ATLAS.ti in the Classroom Award for August. They are Mary Ellen Wright, Assistant Professor at the School of Nursing, Clemson University and Jan-Hinrich Meyer, Visiting Professor in Marketing at Tecnológico de Monterrey . Each will receive an educational license, and their students will receive semester licenses.
Mary Ellen Wright will be using ATLAS.ti in a course on Creative Inquiry: Stories from Maternal Substance Exposure. The purpose of the study is to understand the maternal experience battling substance exposure use and caring for an infant with substance exposure through story telling. Course Objectives are to understand the maternal experience battling substance exposure use and caring for an infant with substance exposure using exploratory qualitative research. The students will collect the data, analyze the results and participate in manuscript or book preparation for publication. Finally, research will be shared as a poster presentation at a local and/ or national conference.
Jan-Hinrich Meyer will be teaching a qualitative research marketing course on Value Creation.
Students will face a real-life challenge working with a food delivery service. The task of the students is to understand the customer’s needs via qualitative research and a competitive analysis, and to translate them into insights. In the second step they will develop an innovative value proposition for the client, accompanied by a communication campaign and a financial analysis.
We hope both professors have a successful semester using ATLAS.ti.