ATLAS.ti in Marketing Research
Marketing research is one of the areas of application of the ATLAS.ti software. As part of that, our training team in Spain, led by Dr. Neringa Kalpokaite in cooperation with the Colegio de Sociólogos y Politólogos de Madrid (Madrid professional association of sociologists and political scientists), taught a workshop on April 27-28 to the marketing department of Consum, one of the most successful supermarket chains in Spain. More training activities with this company will follow. If you are with a marketing research organization, and would like to know how ATLAS.ti can help you in your research, do not hesitate to contact us.